Illustrations to impress
your target market

An illustration is basically a visual interpretation of a text that aims to convey an idea. It can be a presentation associated to a process or a concept. Illustrations are cleverly integrated in published media such as magazines, books, posters, video games, etc. It helps you communicate your thoughts without using many words.

Two of the most common technology in the illustration sector are;

Vector Graphics: This is an illustration technique that creates computer graphic images defined by 2D points. Vector graphics are commonly used to prevent images from becoming blurred when zooming in. Avector imageiscreated with defined outlines and can thereforebe enlarged without making any compromise to the quality.

Freehand Digital Illustrations: A technique similar to drawing directly onto a canvas; With freehand digital illustrations, you can use a pen tool or stylus to create digital illustrations with a range of colors, brush pre-sets and tools. It is commonly used for recreational art, storyboarding and book illustrations. This illustration technique makes editing, shading and blending easier.

It can easily be difficult to distinguish between graphic design and illustration as they often tend to overlap one another. However, these are two separate creative fields. Graphic design is consideredcommercial art as it commonly about communicating with a target audience. Whereas, illustration is mostly thought of as fine art and deals with conveying a creative interpretation.

As different as they are, illustration and graphic design are closely related and often intertwined. You can even say one is incomplete without the other.

Illustrations design has made a huge impact over the past decade. It is hands down one of the most popular design trends nowadays. Designers often choose illustrations as the core visual elements for websites and mobile applications.

Here are some reasons as to why;

• • Custom illustrations establishes originality
• • Illustrations create visual triggers that easily conveys the necessary message
• • Theyhelp set the emotional appeal
• • Help you express something abstract
• • Illustrations let people visualize data
• • They make the design unique and engaging
• • They make the interactions simpler and faster
• • Illustrations are memorable and catchy

In short, illustrations help you tell your story in a fun and interactive way with very few to no word at all.

Integrating illustrations to your design process is very important, as illustrations not only convey your message but does it in a way that engages your audience. Illustration designs give you the chance to be original while creating a unique and memorable style.As compared to text, illustrations have a better way of sticking to your audiences’ mind giving you a better chance to get brand awareness and recognition.

With illustrations, you can even make short video, or animated logos that are attractive as well as catchy. You can choose from an array of colors, designs, and themes. The sky is the limit when you use illustrations to tell your story. It all depends on what sort of message you want to give out and who are your targeted viewers.

Don’t feel creative enough? Don’t worry, there are many IT companies like Logo Design Horizon that offer logo designing, website development, video animation, digital marketing, content writing, and much more. Just tell them your requirements and let them do the rest. They make your ideas come to life.

With the advanced technology, anybody can become a designer with the wide range online technical tools. But becoming an illustrator, on the other hand, demands creativity, originality, and great skills.

Unlike graphic design, illustration is the visual representation of ones thought, idea or concept. It usually tells a story,creating a deep long term impact on the viewers’ mind. If done correctly it can prove to be a powerful marketing method.

There are mainly two types of illustration;

Traditional Illustration: This commonly refers to hand-drawn artworks and can goes as back as the cavemen who told their saga with drawings on the cave walls. It can be in the form of wood cutting, painting, pencil illustrations, lithography, sculptures, and more diverse art forms.

Modern Illustration: This form of illustration involves the use of software such as Photoshop and Illustrator to create contemporary artwork. It is further divided into two different categories; Freehand Digital Illustration and Vector Illustration.