Smartly Crafted Marketing
Stationery Designs

In few decades ago, marketing collateral referred primarily to printed material such as brochures and flyers. Today it involves a huge collection of online and offline media, used both to support the sales process and inform viewers about the services and products a particular business offers. Every piece of content, illustration, video, social media post, etc. can be considered as marketing collateral. Basically, it can be anything that tells customers who you are, and what you do. Marketing collateral is usually used after initial contact with customers through advertising or other means, often running parallel to the company’s primary advertisement scheme.

A good marketing collateral visually reflects your company’s corporate identity and is written in a consistent tone. It should be made keeping the customers in mind, aimed to solve their problems or queries when buying a product or service. Having a strong collateral marketing strategy has many benefits such as carries your brand in such a way that brings you closer to your customers, with competitive materials that is constantly evolving, diversifying, and developing.

The key to creating an impact on your customers with collateral marketing strategy is quite simple. You must have clear idea of your goal and what you actually want to achieve from this marketing method. You must understand what your brand means and what it stands for, this will help you define your brand and get your story across. Remember, your aim should always be to engage potential customers and influence them to purchase your product or service.

There are even IT services, like Logo Design Horizon that collaborates with business to help them create their own customized collateral marketing strategy.

As marketing collateral consists mainlyof written materials (such as flyers, information sheets, brochures, annual reports, etc.) that help pitch a business, product, service or idea, it is very important to have original and remarkable content. Here are some tips that may help you accomplish your aim;

1. Determine the objectives- Know your goals and how you plan to achieve them. Your main objective should be brand recognition so you must write as much as possible to obtain brand awareness.
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3. Identify your audience-Knowing the main audience will help you relate to them and their problems when addressing to them.
4. Have key messages- You must have content that engages your readers, so try to have something that may be of interest to them.
5. Always aim for eye appeal- Whether it’s the design or text, you must make it eye-catchy. It should be so appealing that your viewers are forced to look twice and read your material end to end.

In today’s digital age, it is very important to have a strong social media presence with a concise and effective campaign that promotes your brand.To add professional touch, you can hire a graphic designer to produce high-quality marketing materials for you to post across your social media pages and website, there are even online services that offer all these in a very cost-effective way. Logo Design Horizon, for example, has different marketing packages available that help you expand your reach. Let’s take a look at these packages.

Startup Collateral Package

Great for startups and small business, with this package you get 2 stationery design sets and FREE fax template in print ready formats and UNLIMITED revisions, all for only $99! Get complete satisfaction or your money back.

Collateral Classic Package

Get more for your money with this amazing package. For $199 only to get 2 stationery design sets, flyer design, and brochure design (bi-fold/tri-fold) with UNLIMITED revisions. Be thoroughly satisfied or get your money back.

Premium Collateral Package

For those who aim high, get this astonishing package that gives you 2 stationery design sets, packaging design, t-shirt design, UNLIMITED revisions, 100% satisfaction guarantee and even a money back guarantee. All for only $399!

Unlimited Collateral Package

The best package for the best company! For only $499, you get 2 stationery design sets, menu card design, t-shirt design, banner design and of course, a money guarantee if you are not satisfied.